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'This Generation' launched on UN International Youth Day to stand up for how young people are really using technology - not only by partnering with the voice of a generation, but by giving a voice to an entire generation.
// Directed by Vincent Haycock.

Role: Creative w/ Francesco Grandi

ECD: Franki Goodwin

CCO: Guillermo Vega



Stills + social footage by Vincent Haycock // Design + motion by Talveer Uppal.

At the heart of the campaign, we found and featured six impressive young people in Europe who are using tech to affect the things they care about, from equality to climate change to cyber security. Here's when Billie Eilish met them.


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+ Awards

Eurobest // Grand Prix, Entertainment

Eurobest // Gold, Digital & Social
Eurobest // Bronze, Film 
Eurobest // Shortlist x 2

Clios // Silver, Film

Creative Circle // Silver, Film

Creative Circle // Silver, Digital Campaign for Positive Change

Webbys // People's Voice Winner, Short Form Video

Cannes // Shortlist, Film
The One Show // Merit + Shortlist

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