'This Generation' launched on UN International Youth Day to stand up for how young people are really using technology - not only by partnering with the voice of a generation, but by giving a voice to an entire generation.
// Directed by Vincent Haycock.
Role: Creative
ECD: Franki Goodwin
CCO: Guillermo Vega
+ DOOH
Stills + social footage by Vincent Haycock // Design + motion by Talveer Uppal.
At the heart of the campaign, we found and featured six impressive young people in Europe who are using tech to affect the things they care about, from equality to climate change to cyber security. Here's when Billie Eilish met them.
+ PRESS
+ Awards
Eurobest // Grand Prix, Entertainment
Eurobest // Gold, Digital & Social
Eurobest // Bronze, Film
Eurobest // Shortlist x 2
Clios // Silver, Film
Creative Circle // Silver, Film
Creative Circle // Silver, Digital Campaign for Positive Change
Webbys // People's Voice Winner, Short Form Video
Cannes // Shortlist, Film
The One Show // Merit + Shortlist