I helped oversee the development and launch of Lifesaving Beats; a partnership with Spotify that lets users to discover which of their favourite songs have the perfect beat to learn CPR to (which is between 100-120bpm). It taught me the transition into a more senior role is pretty great when you get to work with brilliant creative teams like Em & Liv.
... and that sometimes instead of us telling the world about something,
it's better to get some of the UK's best artists to.
+++ MORE TO COME