It was absolutely epic to continue our campaign idea for Direct Line with Marvel superhero, King Valkyrie. This time we saw Her Majesty take some time off at the good old British seaside and launched alongside Thor: Love and Thunder when it came to cinemas in the UK in July 2022. This was the first time a brand in the UK had partnered with the Marvel franchise for a commercial. A huge amount of fun and a joy to collaborate with some funny mortals. And yes I did watch every Marvel movie, in order, twice. Research innit.