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When it comes to helping civilians in need, no one beats Direct Line - not even really really big Autobots. So as Direct Line are so on it, we gave Optimus Prime some well deserved time off from saving the world. // Directed by Finn Keenan.

Role: Senior Creative

ECD: Franki Goodwin

CCO: Guillermo Vega

Our brilliant placement team, Conor + Joe wrote some extra content for the campaign, showing Optimus Prime and his new pal having some DMCs on the road.

We put the big fella on some big posters.


Our hitchhiker gave us some behind the scenes content for Tik Tok.

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