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When it comes to helping civilians in need, no one beats Direct Line - not even really really big Autobots. So as Direct Line are so on it, we gave Optimus Prime some well deserved time off from saving the world. // Directed by Finn Keenan.

Our brilliant placement team, Conor + Joe wrote some extra content for the campaign, showing Optimus Prime and his new pal having some DMCs on the road.

We put the big fella on some big posters.

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Our hitchhiker gave us some behind the scenes content for Tik Tok.

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