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One of my first projects with John Lewis was to rebrand their winter sale. Working with the masters of craft at Man vs Machine, we created 'Succumb to the Sale' - a campaign that beautifully showcased products alongside a playful inner voice that was mildly obsessed with all things medium tension pocket springed and beyond. This was a through-the-line campaign that ran on VOD, OOH, instore and most enjoyably, over the tannoy. 
 

+ Instore tannoy

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