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One of my first projects with John Lewis was to rebrand their winter sale. Working with the masters of craft at Man vs Machine, we created 'Succumb to the Sale' - a campaign that beautifully showcased products alongside a playful inner voice that was mildly obsessed with all things medium tension pocket springed and of course, a great deal.

Role: Creative Director

Executive Design Director: Nathan Crawford
ECD: Paddy Fraser

CCO: Franki Goodwin

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