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Over Christmas, we usually gift material things. But when you donate to the BHF, you gift more life to people living with heart conditions. There are no gifts greater than that.
Role: Senior Creative
CCO: Franki Goodwin
Alongside director, Molly Burdett, we spoke to heart patients to help inform the nuance of the film which was incredibly moving. Since the campaign went live in 2022, the BHF significantly exceeded all their targets for donations over the Christmas period and re-ran it in 2023. A very proud and special moment not just in my career but my life.
+ Awards
Creative Circle // Silver, Writing {Best Tag Line}
+ Recognition
AdAge – Editor’s pick
Creative Salon – Work of the week
Advertising Association – Work of the week
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