The font is comprised of Trump's most troubling characteristics; his floppy hair, volcanic skin and irresponsible mouth. Some letters can be rotated to find the face, others are more abstract, for example 'i' is but a lone toupee blowing in the wind. We then created a collection of posters and made the font downloadable so people could create their own (special thanks to Miguel Sousa for his immeasurable talent to help with this.) Here's some we made for the UK protest.