As Christmas got closer, Live Knowingly turned into Give Knowingly, with product focused gifting stories across OOH, film, social & radio. A huge amount of work which led to an unprecedented sell out of pink jumpers across the land.
Films directed by Chris Hewitt, assisted by Hugh Rochfort.
Role: Associate Creative Director
Creative Team: Will & Iki
Design Director: Rakeem Russell
ECD: Eoin McLaughlin
CCO: Franki Goodwin
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Then came the Christmas ad, which wrapped up our trilogy with one more piece of wisdom: The secret to finding the perfect gift? Knowing where to look. Film written by the super talented Ali Dickinson and directed by Francois Rousellet.
With the ad featuring the original of Richard Ashcroft's Sonnet, we launched a nationwide Tik Tok competition to find a cover star. My Sonnet received over a thousand entries, with the winner, Mel Reaburn, picked by Richard Ashcroft himself.