Chapter 2 of our John Lewis Christmas trilogy saw us pivot from Live Knowingly into Give Knowingly. Through OOH, print, radio and eight TV executions, we put iconic John Lewis products front and centre with beautifully told, knowing gifting stories. A huge amount of work I'm very proud of, and which led to an unprecedented sell out of pink jumpers across the land.

Film directed by Chris Hewitt, assisted by Hugh Rochfort.