top of page

To announce the return of John Lewis' Never Knowingly Undersold price promise, we launched a new platform, Live Knowingly. Told through the vehicle of the John Lewis window, the film reflects everything the brand has seen, and learnt, over 100 years. Directed by the exceptional, King She.

Role: Creative Director

Creative Team: Em & Liv

ECD: Eoin McLaughlin

CCO: Franki Goodwin

John Lewis' visual merchandising team created these beautiful windows displays across the country, reflecting the different eras and moments from the film. 

The soundtrack, a cover of Paul Simon's I Know what I Know by Laura Mvula was released as a charity single for Building Happier Futures.

IMG_1722.PNG
ab67616d0000b27314925c4929966dba344c7020.jpeg

Beyond the film, we brought to life what it means to Live Knowingly by crowdsourcing wisdoms against John Lewis' core values of quality, service and price. A top 10 featured in OOH, spearheaded by a huge take over of Oxford Circus station. Design was led by the brilliant Maarit Koobus and Rakeem Russell. 

Screenshot 2024-09-30 at 21.31.25.png
2471. John Lewis_Domination_Oxford Circus Stn_W1B 4AG_Sept 24_View2Fill_2287 (1).jpg
2471. John Lewis_Domination_Oxford Circus Stn_W1B 4AG_Sept 24_View2Fill_2287 (8).jpg
2471. John Lewis_Domination_Oxford Circus Stn_W1B 4AG_Sept 24_View2Fill_2287 (3).jpg
2471. John Lewis_Domination_Oxford Circus Stn_W1B 4AG_Sept 24_View2Fill_2287 (5).jpg
still_03.jpg
still_05.jpg
still_02.jpg

+ Recognition
British Arrows // Shortlist x 5
Thinkboxes work of the month // Shortlist
Pick of the Day - David Reviews
Ad of the Day - The Drum
Editors Pick - AdAge

bottom of page