To announce the return of John Lewis' Never Knowingly Undersold price promise, we launched a new platform, Live Knowingly. Told through the vehicle of the John Lewis window, the film reflects everything the brand has seen, and learnt, over 100 years. Directed by the exceptional, King She.
John Lewis' visual merchandising team created these beautiful windows displays across the country, reflecting the different eras and moments from the film.
The soundtrack, a cover of Paul Simon's I Know what I Know by Laura Mvula was released as a charity single for Building Happier Futures.


Beyond the film, we brought to life what it means to Live Knowingly by crowdsourcing wisdoms against John Lewis' core values of quality, service and price. A top 10 featured in OOH, spearheaded by a huge take over of Oxford Circus station. Design was led by the brilliant Maarit Koobus and Rakeem Russell.

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