Chapter One
To announce the return of John Lewis' Never Knowingly Undersold price promise, we launched a new brand platform, Live Knowingly. // Directed by the exceptional, King She.
John Lewis' visual merchandising team created these beautiful windows displays across the country, reflecting the different eras and moments from the film.
Beyond the film, we brought to life what it means to Live Knowingly by crowdsourcing wisdoms against John Lewis' core values of quality, service and price. A top 10 featured in OOH, spearheaded by a huge take over of Oxford Circus station. Design was led by the brilliant Maarit Koobus and Rakeem Russell.
Chapter 2
As Christmas got closer, Live Knowingly turned into Give Knowingly, which led to an unprecedented sell out of pink jumpers across the land.
Films directed by Chris Hewitt, assisted by Hugh Rochfort.
Role: Associate Creative Director
Creative Team: Will & Iki
Design Director: Rakeem Russell
ECD: Eoin McLaughlin
CCO: Franki Goodwin
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Chapter 3
We wrapped up with one more gifting story. Written by the super talented Ali Dickinson and directed by François Rousselet.
My Sonnet
One last thing I promise.