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For almost 3 years I have been so proud to work with The British Heart Foundation and continue to be incredibly moved by the stories and families behind our campaigns, none more so than this one.

'Til I died commemorates the lives of 12 young football fans who were tragically taken from their loved ones too soon. These beautiful murals were handpainted in each of their hometowns in the run up to the Euros 2024, and highlights the shocking statistic that 12 young people sadly die from sudden cardiac arrest every week. I hope this is just the start of how we can change the perception of heart disease and who it can strike for this important charity. Please donate to The BHF if you can.

Role: Creative Director w/ Henrik Ridderheim

Creative Team: Pete & Ollie

CCO: Franki Goodwin

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